HMD Global which is owned by ex Nokia employees took over the feature phone business from Microsoft in the year 2016 and struck deal with Nokia Oyj to have the Nokia brand on smartphones.
The company now plans to expand its reach in the African market by remaining committed to Nokia smartphones and feature phones.
HMD Global is currently working on increasing its market share in the African desert and plans to become the number one phone brand in Africa.
Africa is one of HMD’s eighth global and biggest region with South Africa, Nigeria and Kenya as the biggest markets.
HMD Global currently offers feature phones in Africa for a price ranging from $18 for entry level devices and $ 50 for the premium device like Nokia 3310 which was re launched last year.
The feature phone market share in Africa has increased from 55 percent in 2016 to 61 percent last year which makes HMD Global to remain committed to the African markets.
HMD currently sells smartphones with Nokia 1 priced at $ 80 and the latest Nokia 7 plus is priced at $ 470. The company uses a distribution partnership model by having distributors and network operators like MTN is South Africa and Safaricom in Kenya to sell their smartphones.
The Finnish company plans to be the number one phone brand in Africa in the next five years and hopes that its devices that run on Android version of Google’s operating system becomes very popular with the consumers.
The company is planning to market their smartphones in a way to let consumers know that the Nokia phones now run Google’s operating system Android and not the earlier Symbian system.